Why Enterprises Are Turning to CDPs to Power Their MarTech Stacks
The marketing cloud suites have long promised to provide an all-in-one platform where all customer data and essential marketing activities can be easily managed. But even with the addition of the customer data platform (CDP) to their offerings, these suites aren’t all that they claim to be.
This eBook explores the shortcomings of marketing cloud CPDs and why companies are far better off with a best-of-breed technology stack with a pure-play CDP at the center. You’ll learn:
· The many ways in which the marketing cloud suites have failed enterprise companies across industries
· How marketing cloud “CDPs” pale in comparison to pure-play customer data platforms
· Why leading businesses are abandoning marketing cloud suites and investing in built-for-purpose CDPs
Offered Free by: BlueConic
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