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The Third Party Data Deprecation Playbook
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"The Third Party Data Deprecation Playbook"

Introduction:

Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem.

While the push for privacy is forcing companies across industries to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand and transform their relationships with customers.

Those that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see” approach. They’re executing against a third-party data deprecation playbook right now. In this guide, you’ll discover:

  • The four tools you need in your third-party data deprecation playbook
  • How a customer data platform (CDP) enables you to execute on the playbook
  • What companies like VF Corporation, HEINEKEN USA, and others are doing to make the transition


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