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MARKETING-LED CUSTOMER EXPERIENCE--EVERYWHERE, ALL THE TIME
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"MARKETING-LED CUSTOMER EXPERIENCE--EVERYWHERE, ALL THE TIME"

How to create a consistently rewarding experience for customers

Three-quarters of U.S. consumers surveyed by PwC cited customer experience (CX) as an important factor in their purchasing decisions. And yet only 49 percent of the 4,000 people surveyed said that companies actually provide a good customer experience.

One reason is the disparate aspects of CX, which range from ads and social media to website design and loyalty programs to product quality and customer service. With so many departments, media and technology platforms involved, creating a consistently rewarding experience for the customer is a challenge. Enter a solution: marketing-led customer experience (MLCX).

In this report you’ll discover:

The challenges and opportunities of MLCX
Five ways to align departments for MLCX success
Six martech tools that support the customer journey
How to use the right metrics to prove ROI


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