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The Power of Customer Journey Mapping

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"The Power of Customer Journey Mapping"

How companies leverage customer pathway data to improve customer experiences and increase loyalty

To help organizations understand how to best leverage customer journey maps, Hanover Research surveyed 400 companies around the U.S. The survey gathered data on organizational behaviors and preferences for customer journey maps, including how companies use their maps, what makes them an effective tool for decision-making, and the impact they have on their organizations.

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