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2023 Omnichannel Marketing Handbook
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"2023 Omnichannel Marketing Handbook"

How to succeed with a privacy-first focus

A must for inbound and outbound success, omnichannel marketing is the careful coordination of messaging, targeting, and optimization strategies across multiple devices and content channels.

Through omnichannel marketing, brands and agencies can:

  • Onboard CRM data for ad targeting through multiple platforms and channels – directing integrated ad messages to precise, pre-selected groups.
  • Coordinate campaigns across channels. For instance, marketers can sequence, cap, or suppress campaigns across web, mobile, social, connected TV, OTT and direct mail.
  • Measure and optimize campaigns through data-driven strategies, such as comparing targeting data to in-store purchase data.


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