Research Library

When hosting an immersive event experience, you’re not just whisking attendees away to a fabulous destination. You’re building up an emotional connection and brand loyalty.

In this ebook, we:

• Explore the emotional connection between novel experiences, feelings of reward, attention and overall happiness
• Identify 4 key influences that bring fresh energy to event design
• Share real-world examples of how thoughtful touches build emotional connection
• Consider how to co-create the event with attendees through a process of asking, immersing and assessing

Live events have the power to inspire. Harness it.

Offered Free by: ITA Group
See All Resources from: ITA Group