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Harnessing the Emotional Connection of Immersive Event Experiences

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"Harnessing the Emotional Connection of Immersive Event Experiences"

When hosting an immersive event experience, you’re not just whisking attendees away to a fabulous destination. You’re building up an emotional connection and brand loyalty.

In this ebook, we:

  • Explore the emotional connection between novel experiences, feelings of reward, attention and overall happiness
  • Identify 4 key influences that bring fresh energy to event design
  • Share real-world examples of how thoughtful touches build emotional connection
  • Consider how to co-create the event with attendees through a process of asking, immersing and assessing


Live events have the power to inspire. Harness it.

Offered Free by: ITA Group
See All Resources from: ITA Group

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