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"ITA Group White Paper Event ROI"

Introduction:

It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to measure the right things to show ROI. Often the data from event technology is measuring attendance, engagement and satisfaction. So where do you get the hard numbers to measure ROI? 

It’s time to think outside the box. Go beyond standard event reporting. Reconsider how you show event ROI with the following ideas that leverage existing data and demonstrate impact to overall bottom line.

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