How to Utilize Data to Advance Business Objectives
Not that long ago, the greatest challenge of data-driven marketing was acquiring data. Today, managing and using marketing data, not collecting it, is the primary challenge. Businesses will find that making the most of the data they have— keeping it updated and accurate, and optimizing it rather than letting it languish in a data lake—is even more important as privacy concerns lead to the depreciation of third-party cookies. The businesses that thrive in the new privacy-forward data world will be those that treat their first-party data as the treasure it is.
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