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How transparent consumer data practices can support value and personalization in the face of third-party cookie deprecation

In this privacy-first era in which consumer data is increasingly protected, marketers must comply with new and evolving privacy regulations such as GDPR and CCPA, adjust to significant changes to app-tracking policies by Apple and find alternatives to arguably the most disruptive shift within the sphere of online targeting: the deprecation of third-party cookies. Simultaneously, consumers are demanding more personalized interactions with brands than ever before, making the job of a marketer exceedingly complex as a result.

But in many ways, building trust through privacy compliance, and offering consumers more choice in how their data is used to craft new tailored experiences, presents an opportunity—rather than a limitation—for brand marketers. This era of privacy-first marketing requires more transparency from brands, which in turn can build more meaningful relationships, brand loyalty, affinity and mutual trust.

In this report you’ll learn:

• Opportunities for marketers in the face of third-party deprecation
• How privacy can serve as a competitive differentiator
• Tips for navigating privacy rules and regulation
• Insights on fostering a fruitful value exchange between brands and consumers

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