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The Complete Guide to First-Party Data
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"The Complete Guide to First-Party Data"

Introduction

As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric strategy. In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data. You’ll learn: Why first-party data benefits your efforts. How & where to collect 1st-party data. Best practices around data collection & usage. Recommended technologies for streamlining your processes.


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