Across the globe, privacy regulations, patient expectations, and the digital transformation in the healthcare and pharmaceutical industries have put a large emphasis on how organizations collect and process customers’ personal identifiable information (PII) and protected health information (PHI). From email marketing to text messaging and in-person visits to mobile applications, it’s crucial to instill a balance between following compliance requirements and delivering compelling experiences – and it all starts with healthcare consent and preference management. Download this free guide to learn how to transform healthcare marketing and grow sales by delivering trust-centric experiences.
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