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"CHIEF MARKETER 2023 B2B MARKETING OUTLOOK SURVEY"

SURVEY SHOWS MEASURING ROI A TOP PRIORITY FOR SECURING MARKETING INVESTMENT--AND CONTENT MARKETING REMAINS KING

There is a greater need for B2B marketers to measure ROI in marketing attribution, according to Chief Marketer’s 2023 B2B Marketing Outlook Survey. And projecting that ROI is a top barrier to gaining approval for marketing investments. Approximately half of respondents to this year’s survey, which fielded responses from 116 marketers during the month of October in 2022, cited justification of ROI and budgetary concerns as roadblocks.

In this survey you’ll discover key B2B marketing data points surrounding:

• Which channels produce leads with the highest ROI
• Where marketers intend to apply funds toward martech investments
• How the industry is addressing consent and preference management
• Which types of content move prospects through the funnel most effectively

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